Part of one of the best known marketing teams in the nation. Managed up to 235 Music and Sports sponsorships a year for Corona Extra, Corona Light, Modelo Especial and Pacifico. Positioned each brand within our music program according to core demographic and music genre. Developed Point of sale materials for all National tours to include: Marco Antonio Solis, Alejandro Fernandez, Vicente Fernandez, Banda Cuisillos, and Conexion Corona generic POS. Coordinated National and Localized marketing materials and sales promotions based on business unit needs. Managed all event logistics, inventory control, vendor relations, Promotional item development, sale sheets, and communications. Directly managed one person, and indirectly managed Field Sales and Field Marketing. Accomplishments o Promoted every year until reaching event manager level handling events o Established sales promotion tie-ins at retail that generated 23 to 50 percent sales increments o Obtained minimum of 900% ROI on all event sponsorship (Measured through Joyce Julies) o Developed Innovative local marketing opportunities according to business unit needs; this included, celebrity retail appearances with Mexican National Soccer Team Players/ Santos Laguna/ Chivas USA, LA Galaxy, La Quinta Estacion, Banda Cuisillos, and Enanitos Verdes o Developed National promotions for Mana, Marco Antonio Solis, La Quinta Estacion. o Led creative development of Point of Sale materials for Pacifico and Negra Modelo o Managed Mana Tour that led to: 49k additional cases sold, 3210 new facings, 656 new permanent POS placements and product placement with tour that became viral marketing campaign. Familiar with majority of Venues throughout the US. Retail POP Design- Designed marketing materials in conjunction with agency and product manager for Pacifico and Negra Modelo Retail campaign.
Managed all Music and Sports Sponsorships for Corona Extra, Corona Light, Modelo Especial, and Pacifico Beer
Ideation and Creatiion of retail POP for Pacifico and Negra Modelo- Hispanic Maintained a dual role handling event sponsorships and associate product manager role
Music and Sport sponsorship managment for western United States territory. (Barton Beers)
A Below the line agency with above the line experience. A partnership between key Hispanic industry leaders to offer a 360 approach to: Strategic consulting and planning, retail advertising and promotions, Music and Sport sponsorship planning and activation, retailtainment, on/off premise promotions, and promotional merchandise design and production.
Bachelor of Arts
Hispanic Marketing, Music, Experiential Marketing, Entertainment Marketing, Gutierrez Brand Group, Beer Marketing
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